|Author||: Rossella Gambetti|
|Publisher||: Macmillan International Higher Education|
|Total Pages||: 552|
|ISBN 10||: 9781137292575|
|ISBN 13||: 1137292571|
|Language||: EN, FR, DE, ES & NL|
Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international MA26s, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.