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Management Of Corporate Communication

Managing Corporate Communication

Managing Corporate Communication
Author : Rossella Gambetti
Publisher : Macmillan International Higher Education
Total Pages : 552
Release : 2012-11-16
ISBN 10 : 9781137292575
ISBN 13 : 1137292571
Language : EN, FR, DE, ES & NL

Managing Corporate Communication Book Description:

Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international MA26s, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.


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